Nikon Photography Club / CASE STUDY


Problem:

I was approached to create themed apps to contain and monetise existing digital and video content for a publishing house.


Solution:

After initially wire-framing ‘Nikon1’, an IOS photography container app, we stopped and rethought our strategy. In order to extend our user access, we developed a new brand and digital approach. Nikon Photography club is a multi channel paywalled site that allows the user to subscribe to all formats, from video training to delivered printed publication. To see the whole splash page CLICK HERE. As well as the site, I created all promotional and marketing materials from competitions to VIP areas at events such as the Photography Show at the NEC.